Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather details you choose to share. This includes your name, company name, email address, phone number, delivery addresses, and any specific floral requirements. We also collect payment details at the time you place orders, though processing is handled securely by our payment partners.

For our corporate clients, we may collect extra business details such as company registration information, preferred delivery times, and budget needs to help us tailor our service to your organization.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and navigation patterns. We utilize this data to enhance site performance and understand how clients find our services.

How We Use Your Information

We primarily use your personal information to fulfill orders and deliver excellent service. This includes processing orders, organizing deliveries, sending confirmations, and checking in to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and replying to your inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our offerings (with your consent)
• Keeping records for business and legal compliance purposes

We also use aggregated, non-identifying data to gain insights into market trends and improve our operations. For example, we might analyze which arrangement types are popular in different seasons to better plan our inventory.

With your explicit consent, we may send information about seasonal selections, special promotions, or new services that could interest your business. You can opt out of these messages at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal requirements.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes adherence to GST rules, business licensing requirements, and other legal obligations relevant to our operations in London and throughout United Kingdom.

Data Security and Protection

We regard data security as a priority and employ multiple protective layers. Our systems use encryption for sensitive transmissions, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store complete credit card numbers on our systems—this data is handled by certified payment processors specializing in secure transactions.

While we maintain strong security measures, no system is completely risk-free. We continually monitor and update our security practices to address evolving threats and maintain the highest protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request access to the data we hold, ask for corrections to inaccurate information, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request details about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as needed for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When information is no longer needed, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests such as fraud prevention.

Cookies and Website Technology

Our site uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain features.

Essential cookies are necessary for basic site function – they enable navigation and access to secure areas. These cookies do not collect personally identifiable information and are enabled by default when you use our site.

We use analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve the user experience. This data is collected in aggregate form and does not identify individuals.

You can manage cookie preferences through your browser settings. Note that disabling some cookies may affect certain features and your overall browsing experience.

Business Transfers and Changes

If Neutral Asset Matrix undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would inform you of such changes and ensure your data continues to be protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in line with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or post a notice on our website before they take effect.

Minor updates for clarity or administrative purposes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for business and adult users. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected information from someone under 18, we will promptly remove that data from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information according to applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.